I expected it was something like that. Seems pages displaying Flash are using either :
<script language="javascript">
if (AC_FL_RunContent == 0) {
alert("This page requires AC_RunActiveContent.js.");
} else {
AC_FL_RunContent(
'codebase', 'http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,0',
...
or:
<script type="text/javascript">
var so = new SWFObject("movie.swf", "mymovie", "400", "200", "8", "#336699");
so.write("flashcontent");
</script>
so object is not involved. Too bad, seems all of Joe Stenger's videos have been converted to Silverlight :(